The power of conceptualization. The confession | for a very long time I thought when someone told me I was a conceptual designer that it was a double edge sword. That maybe I was naive and silly with my belief that design could change the world | change perception | inspire something in someone. My faith in art and design has just been cemented.
"In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory affair the idea becomes a machine that makes the art." Sol LeWitt
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